Brain Work Frame Work Podcast

Launching Dreams: Go-To-Market Strategies for Impactful Startups with Courtney Greenwood

Join Courtney Greenwood, founder of Greenwood Marketing Collective, as she shares her expertise on crafting effective go-to-market strategies for mission-driven startups and health tech companies. In this episode, Courtney discusses the intricacies of launching a product or service, developing compelling messaging, and executing successful marketing campaigns. Get ready to transform your startup dreams into reality with practical insights and actionable strategies!
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Courtney Greenwood:
Instagram: @greenwoodmarketingcollective 
LinkedIn: https://www.linkedin.com/company/greenwoodmarketingcollective/
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #marketing #campaign #practical #strategies

Visibility to Profitability: Leveraging Your Influence for Financial Success with Shayna Davis

In this empowering episode, Shayna Davis discusses how to turn your visibility into profitability. Learn the key techniques for using your influence to build a thriving business, attract clients, and generate income. Shayna shares success stories and actionable steps to help listeners harness their unique voice and brand to achieve financial success through visibility.
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Shayna Davis:
Company Website: influenceeconomyplaybook.com (Code FREE)
Instagram: instgram.com/shaynarattlerdavis
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #visibility #profitability #techniques #influence #strategies

The Customer Success Playbook: Pro Insights from an Executive Advisory Expert with Denny Burda

Denny Burda provides a comprehensive guide to Customer Success, sharing the importance of building strong relationships and delivering value to clients over time. Discover best practices and real-world examples that can help organizations achieve lasting success with their customers. This episode is a must-listen for CCOs and anyone committed to elevating the customer experience.
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Denny Burda:
Company website: www.riverconsultancygroup.co.uk
LinkedIn: www.linkedin.com/in/dennyburda
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #playbook #customer #practices #advisory #expert

Improv and Inclusivity: The YES AND Mindset for All Generations with Jennifer Cain Birkmose

Join us as Jennifer Cain Birkmose takes us through the transformative power of the YES AND mindset that she has mastered through her unique background in improv comedy. In this episode, Jennifer reveals how embracing this principle can elevate leadership, caregiving, and business dynamics. We will dive deep into how improv can spur innovation and create memorable customer experiences that resonate across generations.
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Jennifer Cain Birkmose:
Company Website: www.vivavalet.com
Linkedin: https://www.linkedin.com/in/jennifer-cain-birkmose-ab05a6/
Vivavalet live at home services for older adults My ted talks: https://www.ted.com//search?q=jennifer%20cain%20birkmose
intstagram: @jcbirk, @vivavaletofficia
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #caregiving #leadership #innovation #mindset #generations

Designing for Belonging: Crafting Human-Centered Experiences with Kevin Finke

Kevin Finke, founder of Experience Willow, explores the profound impact of human-centered design in fostering belonging within organizations. Join us as we delve into innovative strategies that break barriers and create spaces where everyone feels seen and valued. Perfect for business leaders and designers alike, this conversation will inspire you to rethink your approach to relationships and engagement.
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Kevin Finke:
LinkedIn: https://www.linkedin.com/in/kevinfinke/
Personal Website: https://www.kevinfinke.com/
Company Website: https://www.experiencewillow.com/
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #strategies #approach #engagement #valued

Buying Profitable Businesses & Unlocking Exit Options – with Jessica Dragan

Jessica Dragan is a seasoned entrepreneur, veteran, and business buyer specializing in acquisitions of companies generating $2M–$5M in revenue. With over 20 years of experience owning and operating businesses, Jessica now helps founders explore confidential, seamless exit options—whether they're ready to move on or simply want to take chips off the table. In this episode, we unpack what makes a business attractive for acquisition, how founders can prepare for a profitable exit, and what Jessica looks for when buying businesses. If you're a business owner considering a sale or just want to understand the mindset of serious buyers. This episode is packed with insight.
 
🔑 Topics Include:
What makes a business worth buying
The $2M–$5M revenue sweet spot
Navigating off-market, confidential deals
What founders often get wrong about exiting
Lessons from two decades of entrepreneurship
Whether you’re buying, selling, or somewhere in between, Jessica brings real-world advice you don’t want to miss.
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Jessica Dragan:
LinkedIn: https://www.linkedin.com/in/jessicadragan/
Company Website: https://www.corporatewellnessandretention.com/
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #entrepreneur #veteran #buying #selling

Behavioral Psychology: The Key to Sales Success with Dillon Mysliwiec

Join Dillon Mysliwiec as he uncovers the fascinating intersection of behavioral psychology and sales. In this episode, he highlights how understanding consumer behavior can significantly improve marketing tactics and drive sales growth. By applying psychological principles, business owners and marketers can craft compelling messages that resonate with their audience, ultimately leading to higher conversion rates. Don't miss out on these tips that could revolutionize your sales approach!
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Dillon Mysliwec:
Company Website: https://dillonmysliwiec.com/business-ventures/
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #marketing #behavior #psychology #sales

Scaling Your Business Online: Innovative Strategies with Prerak Mehta

Join us in this enlightening episode with Prerak Mehta, as he unveils the secrets behind successfully scaling local businesses in the digital age. From cutting-edge SEO practices to incorporating AI tools, learn how to effectively connect with your audience and drive sales. Get ready to take notes, as Prerak provides an arsenal of strategies designed to propel your business forward!
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Prerak Mehta:
Company Website: https://netmafia.co.in/free-30-minute-consultation-call/
Company Website: https://netmafia.ck.page/seo-sop
Udemy: https://www.udemy.com/user/prerak-mehta-6/
YouTube: https://www.youtube.com/@PrerakMehta-NetMafia
LinkedIn: https://www.linkedin.com/in/prerak-mehta-51b282214/
Instagram: https://www.instagram.com/netmafia.co.in/
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #scalling #innovate #AI #strategies

Uncovering the Blindspots: Success Strategies for Small Businesses with Brady Dahmer

Brady reveals how small business owners can identify the hidden gaps in their marketing efforts, avoid common pitfalls that lead to failure, and drive impactful results. Ideal for entrepreneurs looking to navigate the challenges of branding and marketing, this episode delivers actionable insights you can implement immediately for your business's growth.
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Brady Dahmer:
Company Website: https://www.blindspotshandbook.com
LinkedIn: https://www.linkedin.com/in/bradydahmer/
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #entrepreneur #marketing #blindspots #growth

Quizzical Success: Crafting Your Signature Quiz for Business Growth with Bev Roberts

Join Bev Roberts, Wholistic Business Mentor, as she unveils the power of creating an in-demand Signature Quiz. In this episode, you'll discover three key strategies to craft a quiz that not only generates leads but also aligns prospects with the products they need at the right time. This insightful discussion will help marketers shift their approach, focusing on heart-centered engagement to drive business growth.
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Bev Roberts:
Company Website: https://bevroberts.com
Facebook: https://facebook.com/bevrobertsmentor
LinkedIn: https://www.linkedin.com/in/bevroberts/
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #quiz #growth #mentor #strategies

Empowering Local Businesses: Thriving Amidst Digital Transformation with Tobin Brogunier

Tobin Brogunier, Founder and CEO of Virtual Storefronts, shares his insights on how brick-and-mortar businesses can successfully navigate the digital landscape. Learn how to achieve a strong online presence without the need for a full-fledged e-commerce operation. Discover actionable strategies tailored for local entrepreneurs looking to attract more customers and grow their businesses in today’s competitive environment.
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Tobin Borgunier:
Company Website: https://www.virtualstorefronts.com
Company Website: https://virtualstorefronts.co
Youtube: https://www.youtube.com/c/USpaceOfficial
Facebook: https://www.facebook.com/virtualstorefronts
TikTok: https://www.tiktok.com/@Virtualstorefronts
Instagram: https://instagram.com/storefront.love
Twitter Feed: https://www.twitter.com/UspaceOfficial
Follow Tobin’s Public Profile: https://www.facebook.com/tobinatuspace
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #entrepreneur #digital #online #strategies

Data to Dollars: Unleashing the Power of Conversion Analytics with AJ Davis

Data is only as valuable as the insights you glean from it! AJ Davis breaks down the complexities of conversion analytics, sharing actionable tips to translate numbers into profit. This episode empowers aspiring entrepreneurs and established businesses alike to harness the true potential of their data, ensuring they make informed decisions that drive revenue growth and customer loyalty.
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Aj Davis:
Company Website: www.experimentzone.com
Instagram: https://www.instagram.com/experimentzone/
Facebook: https://www.facebook.com/ExperimentZoneCo/
LinkedIn: https://www.linkedin.com/company/experimentzone/
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #entrepreneur #conversion #analytics #data

Unlocking eCommerce Growth: Strategies From the Frontlines with Raminta Kersulyte

We sit down with Raminta Kersulyte to explore the art of content strategy in the eCommerce space. Learn how to create engaging and impactful content that resonates with customers and drives conversions. Raminta unveils the secrets behind crafting personalized messaging and effective customer journeys, making it an essential episode for anyone looking to enhance their eCommerce brand’s narrative.
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Raminta Kersulyte:
LinkedIn: https://www.linkedin.com/in/raminta-kersulyte-1845b979/
Company Website: https://wfma.agency
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #director #ecommerce #strategies #growth

Mastering Business Growth with Ann Carden

Are you struggling to grow your business or unsure how to effectively market your services? Ann Carden shares her proven techniques for utilizing social media as a powerful tool for growth. Gain clarity on how to craft compelling messages that resonate with your audience and harness the potential of digital platforms to elevate your brand.
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Ann Carden:
Company Website: https://annlcarden.com/
LinkedIn: https://www.linkedin.com/in/anncarden-business-consultant-coach/
YouTube: https://www.youtube.com/anncarden
Facebook: https://www.facebook.com/groups/663939057669313 https://twitter.com/ann_carden
Instagram: https://www.instagram.com/anncardenconsulting/
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
 
#brainwork #framework #business #techniques #clarity #socialmedia #digitalplatforms
 

Authenticity Over Advertising: The Future of Marketing with Christine Blosdale

Christine Blosdale reveals powerful techniques for transforming casual followers into dedicated brand advocates. With over 25 years of experience working with industry giants, she offers practical strategies that leverage authentic connections to foster loyalty and trust. Tune in to learn how to nurture your online community, create captivating content, and turn your followers into passionate supporters of your brand. Is the old-school marketing style of the Mad Men era really dead? Christine Blosdale says yes! In this thought-provoking episode, she discusses the seismic shift in marketing focus from creativity devoid of connection to strategies built on authenticity and genuine engagement. Join us as Christine unpacks the major changes in marketing practices and shares how businesses can adapt and thrive in this new era of transparency and connection.
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Christine Blosdale:
Company Website: http://www.ExpertAuthorityCoach.com
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #marketing #strategies #authenticity #engagement #transparancy #connection

From Smiles to Startups: The Multifaceted World of Turab Rai

In this episode, we sit down with Dr. Turab Rai — a dentist by training, an influencer known as Turabify, an investor with an eye for opportunity, and an artist at heart. Turab shares his journey from the dental chair to digital influence, diving into how he balances creativity, business, and healthcare. We explore his mindset as a multidisciplinary entrepreneur, the story behind his personal brand, and the lessons he’s learned scaling his impact across industries. Whether you're building a brand, a business, or a life you love, this episode is full of insights and inspiration.
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Turab Rai:
Linkedin: https://www.linkedin.com/in/turab-rai-113a81132/
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #multidisciplinary #dentist  #investor #influencer #artist #philanthropist

The Solopreneur Blueprint: Systems for Success with Maddie Kelley

Maddie Kelley, founder of Mimir, shares her expertise in crafting effective systems that can help solopreneurs conquer the chaos of entrepreneurship. Tune in to discover practical tips for managing your time, tasks, and energy. Whether you're a budding entrepreneur or a seasoned pro, Maddie's insights will empower you to create a structured path toward success, helping you turn your dreams into reality.
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Maddie Kelly:
Company Website: https://linktr.ee/himaddiekelley
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #entrepreneur #solopreneur #tips #system #empowerment

The Smart Traveler’s Guide to Exploring the World with Linda King

Linda King, the founder of The Smart Travelista, shares her secrets to traveling in style while keeping your budget intact. Discover pro tips on finding affordable accommodations, dining delicacies on a dime, and maximizing experiences without breaking the bank. Tune in to learn how to enjoy luxurious travel experiences for less, allowing you to explore more of the world while saving money!
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Linda King:
Company Website: https://www.thesmarttravelista.com/
X: https://x.com/the_travelista
Instagram: https://www.instagram.com/thesmartravelista/
Facebook: https://www.facebook.com/Thesmartravelista
Threads: https://www.threads.net/@thesmartravelista
YouTube: https://www.youtube.com/@thesmartravelista
Bluesky: https://bsky.app/profile/thesmartravelista.bsky.social
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #travel #explore #experience #guide #savingmone

Legacy Lessons: Marketing Insights from Family Businesses with Ryan Holck

Ryan Holck explores the unique marketing lessons derived from his experience with brick-and-mortar family businesses. Discover how foundational values, community connection, and authentic storytelling contribute to successful marketing strategies. Ryan shares insightful anecdotes and practical takeaways that can be applied to today’s digital landscape, emphasizing the timeless principles that drive business success.
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Ryan Holck:
Personal Website: https://ryanholck.com
Fractional CMO and Strategy work: https://distillyourstory.com/
LinkedIn: https://www.linkedin.com/in/ryanholck/
Facebook: https://www.facebook.com/rholck/
Facebook: https://www.facebook.com/storydistiller/
YouTube: https://www.youtube.com/@RyanHolck
Instagram: https://www.instagram.com/distillyourstory/
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #marketing #storytelling #strategies #values #connections

Beyond the Launch: The Future of Experiential Commerce with Michael Dodsworth - CEO of Fanfare

What does it take to foster genuine loyalty in a world full of noise? In this enlightening episode, Michael Dodsworth discusses the concept of experiential commerce and its significance in today’s saturated market. Learn how brands can create memorable, hype-driven experiences that resonate with fans long after the launch. Michael shares actionable strategies and stories that will inspire fellow founders to rethink their approach to customer engagement.
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Michael Dodsworth:
Company Website: https://fanfare.io/
Personal LinkedIn: https://www.linkedin.com/in/michael-dodsworth/
Company LinedIn: https://www.linkedin.com/company/fanfare-io/
Founder Spotlight: https://www.infinityvc.capital/founder-spotlights/michael-dodsworth
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #experiential #commerce #strategies #approach #founders #engagement

Warrior Wisdom: Timeless Leadership Lessons from the Battlefield to the Boardroom with Zachary Green

Join Zachary Green as he shares his unique perspective on leadership shaped by his experiences as a Marine veteran and entrepreneur. In this episode, discover how timeless leadership principles can be applied to today’s complex business landscape. Zach explores the lessons learned from historic battlefields and how they empower leaders to thrive under pressure, adapt to changes, and foster high-performance cultures. Learn practical strategies to elevate your leadership game, no matter your background.
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Zachary Green:
Personal Website: https://www.zacharylgreen.com
Company Website: https://www.warriorleader.us
LinkedIn: https://www.linkedin.com/in/zacharylgreen/
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #entrepreneur #marine #veteran #leaders #battlefields #warrior
 

The Art of Effective Business Strategies

Stephanie Gutnik shares the key components of successful business strategies that truly stand out. With a wealth of experience in management consulting, Stephanie shares best practices for setting and achieving goals in marketing and business. Listeners can expect to learn about the importance of aligning technology with business strategies, developing a robust marketing plan, and navigating challenges in a competitive marketplace. Whether you’re a startup or an established organization, this episode offers valuable insights for all business leaders.
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Stephanie Gutnik:
LinkedIn: https://www.linkedin.com/in/stephaniegutnik/
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #marketing #strategies #technology

Storytelling in Advertising: A Path to Higher ROI

Join Sarah Sal as she discusses the vital role storytelling plays in effective advertising. With a decade of experience and millions in ad spend, she teaches listeners how to infuse their ads with compelling narratives that resonate with audiences. Learn how to transform your social media campaigns into powerful storytelling tools that not only grab attention but also significantly boost your bottom line.
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Sarah Sal:
Company website: https://www.sarah-sal.com/
Company Website: https://get.sarah-sal.com/podcast/
Facebook: https://www.sarah-sal.com/blog/2021/6/4/strategyzer-facebook-ad-high-roi
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #storytelling #advertising #socialmedia

Mind Meets Strategy: Bridging Psychology and Business

Marina Morgan helps entrepreneurs, business leaders, and executives achieve both professional success and emotional well-being, aligning psychological principles with business strategies. This episode uncovers how understanding organizational psychology can lead to better decision-making and enhanced performance. Join us as Marina shares tips on creating high-performance habits and implementing diagnostics that drive business success while nurturing mental clarity and resilience.
 
Listen on Podbean:
https://brainworkframework.podbean.com/
Connect with Marina Morgan:
Company Website: https://www.themorganimpact.com
LinkedIn: https://www.linkedin.com/in/marinamorgan-sf/
Instagram: https://www.instagram.com/mmorgan_sf/?igsh=NTc4MTIwNjQ2YQ%3D%3D#
YouTube: https://www.youtube.com/@mmorgan_sf
Facebook: https://www.facebook.com/people/The-Morgan-Impact/61565528956875/?mibextid=wwXIfr&rdid=6YkSKmPiQ6KAvQaO&share_url=https%3A%2F%2Fwww.facebook.com%2Fshare%2F1AqTmttmae%2F%3Fmibextid%3DwwXIfr
 
Connect with Chris Troka:
LinkedIn: https://www.linkedin.com/in/christopher-troka-3a093058/ 
Website: https://focused-biz.com/
Website: https://christroka.com/#brainwork #framework #business #entrepreneurs #psychology #resillience